The Transport Logistic in Munich is one of the world’s leading trade fairs for logistics, mobility, and supply chain management. International companies present their latest solutions, technologies, and concepts here.
For MAERSK, I documented the newly designed exhibition booth photographically on behalf of the Hamburg-based agency c.next GmbH. The goal was to capture the booth design authentically — both in a calm setting before the fair opened and during live operations throughout the event.
Early in the morning, clean and minimal images of the fully assembled exhibition booth were created without visitors. These images highlight the architecture, branding, and the design details of the new booth concept.
In the afternoon, the focus shifted to the atmosphere during live exhibition hours. Visitors in conversation, interactions at the booth, as well as impressions from the Product Expert Corner and the regularly held TED Talks were documented.
The result is a visual reportage that captures both the design of the exhibition booth and the dynamics of live exhibition activity at the Transport Logistic in Munich.
